Created a comprehensive LinkedIn strategy built around detailed audience personas and clear content pillars. The approach was adopted as a reference model for other Centene health plans.

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Produced a leadership-facing document that distilled the results of our media outreach into a concise, visual overview of placements, audience reach, and strategic impact.

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Built a strategic marketing plan for a company offering administrative and operational support to dental practices, focusing on regional growth, targeted messaging, and relationship‑driven outreach.

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