​​​​Thom Whittinghill

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Centene Corporation
Manager, Marketing & Communications – MHS Indiana
April 2024–October 2025 | Indianapolis, IN

 

• Expanded organizational communications by producing high‑impact video
  content and new multimedia assets that elevated brand storytelling and
  member engagement.

• Built and launched a comprehensive provider communications program,
  including messaging calendars, themed talking points, and leave‑behinds that
  improved provider alignment and outreach consistency.

• Led segmentation of 300,000+ Medicaid member communications, enabling
  tailored messaging for diverse populations (e.g., single parents, chronic‑condition
  members), resulting in more relevant, resonant outreach.

• Partnered cross‑functionally with clinical, compliance, and operations teams to
  ensure accuracy, clarity, and cultural sensitivity across all communications.

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Centene Corporation
Marketing & Communications Specialist - WellCare of Kentucky
January 2022–March 2024 | Indianapolis, IN

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• Led the region in media placements for 2023, securing 50+ statewide stories
  highlighting community health awards and organizational impact.

• Increased attendance at health‑outcomes‑focused member events by
  developing an event marketing toolkit, strengthening community partnerships,
  and designing all promotional deliverables.

• Improved internal culture and engagement by redesigning virtual town hall
  presentations to spotlight employee achievements and humanize leadership
  communications.

• Served on the internal employee committee, contributing to culture‑building
  initiatives and cross‑department collaboration.

• Performance in this role directly led to promotion to Marketing Manager within
  the parent company.

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Creative Project Manager - Idealogy
August 2019–April 2020 | Georgetown, IN

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• Developed a comprehensive media and marketing plan for a multimillion‑dollar
  technology park, including messaging to attract businesses, shape public
  perception, and maintain momentum during a multi‑year build.

• Oversaw redesign of three industry websites, implementing a storytelling‑driven
  content system that elevated brand identity and user engagement.

• Served as creative director for high‑visibility projects, including:
  A campaign for a company servicing the International Space Station
  A brand and directional package for a nonprofit seminary

• A video series repositioning a local home improvement store against national
  big‑box competitors

• Managed writers, designers, and videographers to deliver cohesive, on‑brand
  creative across platforms.

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Communications Specialist – Kentucky Electric Cooperatives
2017–2019 | Louisville, KY

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• Led the digital transformation of a statewide organization serving 24 electric
  cooperatives, shifting from print‑only communication to a robust digital
  ecosystem.

• Increased web traffic by 200% in under two years through improved UX, new

• digital storytelling, and expanded video content.

• Built and executed a social media strategy for KEC and provided content support
  to all 24 co‑ops, strengthening statewide brand cohesion.

• Directed planning and execution of 24 annual member events (attendance 290–
  10,000), including booking entertainment, managing A/V, coordinating state and
  local partners, and emceeing events.

• Oversaw procurement and distribution of nearly 1 million branded giveaway
  items, ensuring cost efficiency and logistical accuracy.

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Director, Creative Communications - Sullivan University System

December 2005-October 2016

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• Led marketing strategy for a multi‑campus university system spanning seven

campuses and an online division, overseeing brand, enrollment campaigns,
creative direction, and cross‑functional collaboration.

• Drove a 6% increase in admissions in under two years through targeted

messaging, segmented campaigns, and improved storytelling across digital and
traditional channels.

• Oversaw all marketing and public relations efforts for the construction and

launch of Kentucky’s second College of Pharmacy, including branding, media
strategy, and enrollment communications; the inaugural class filled to capacity
with a waiting list.

• Managed a 15‑person creative and marketing team and multimillion‑dollar

budgets to deliver integrated campaigns, student success stories, and
high‑visibility institutional initiatives.

• Directed rebranding efforts, major events, and executive communications across

seven campuses and online programs.