​​​​Thom Whittinghill

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Centene Corporation
Manager, Marketing & Communications – MHS Indiana
2024–Present | Indianapolis, IN

 

• Develop and execute comprehensive marketing and communications strategies aligned with organizational objectives, growth targets, and compliance standards.

• Manage a $2M marketing budget to deliver multi-channel campaigns across digital, print, and multimedia platforms, including video, executive communications, and internal engagement initiatives.

• Created and scaled a storytelling framework to simplify complex healthcare concepts—experience directly applicable to clinical research and patient engagement communications.

• Collaborate with senior leadership and cross-functional teams to produce consistent, data-driven content that supports business development, patient recruitment, and brand positioning.

• Oversee agency partners and internal teams to deliver high-quality assets, optimize digital performance, and ensure messaging consistency across web, social, and email channels.

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Centene Corporation
Marketing & Communications Specialist - WellCare of Kentucky
2022–2024 | Indianapolis, IN

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• Executed integrated, multi-channel marketing campaigns aligned with organizational strategy and growth priorities, leveraging data-driven insights to maximize engagement and measurable outcomes.

• Increased social engagement by 300% and launched new channels (Instagram, LinkedIn, YouTube) to expand digital reach and strengthen brand presence.

• Secured 50+ media placements and developed 30+ thought leadership and community impact assets to build credibility and drive stakeholder engagement.

• Produced executive speeches, video content, and strategic communications to support leadership visibility and organizational priorities.

• Led the launch of an internal newsfeed and hosted monthly webinars to foster transparency, collaboration, and audience engagement—skills directly applicable to patient recruitment and provider engagement initiatives.

• Revamped Town Hall presentations to improve clarity and employee connection, driving measurable engagement improvements.

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Creative Project Manager - Idealogy
2019–2020 | Georgetown, IN

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• Developed and executed comprehensive marketing strategies for technology and e-commerce clients, translating complex concepts into clear, actionable messaging.

• Led the media launch for a $50M technology campus, securing regional coverage and driving stakeholder engagement through targeted storytelling and multi-channel campaigns.

• Delivered brand positioning and digital strategies aligned with client goals, increasing visibility and engagement across paid and owned channels through SEO, social media, and content optimization.

• Collaborated with cross-functional teams and senior stakeholders to produce high-impact marketing assets, ensuring timely delivery and measurable outcomes in fast-paced, data-driven environments.

 

Communications Specialist – Kentucky Electric Cooperatives
2017–2019 | Louisville, KY

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• Led the digital transformation of Kentucky Living magazine, increasing web traffic by 300% through strategic content planning, SEO optimization, and audience-focused storytelling—experience directly applicable to healthcare and clinical research marketing.

• Developed and managed content for statewide cooperative websites and social platforms, boosting engagement by 30% through targeted messaging and multi-channel campaigns.

• Served as a key liaison for media and crisis communications, ensuring timely, accurate messaging during critical events and maintaining stakeholder trust.

• Produced multimedia content—including video storytelling—to communicate complex initiatives in clear, engaging formats, supporting brand visibility and stakeholder education.

 

Communications Specialist – Kentucky Electric Cooperatives
2017–2019 | Louisville, KY

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• Led a 15-person marketing and communications team across three brands and seven campuses, ensuring consistent messaging and brand alignment across digital, print, and multimedia platforms.

• Managed a $15M annual marketing budget, overseeing creative, web, and vendor teams to deliver integrated campaigns that supported strategic initiatives and measurable engagement.

• Directed marketing and content strategy for the launch of the College of Pharmacy, translating complex academic and operational details into clear, compelling messaging for providers, students, and stakeholders.

• Spearheaded media and communications for the rebranded Sullivan Technology Campus, securing regional visibility and strengthening community connection through targeted storytelling and multi-channel campaigns.

• Partnered with academic and administrative leaders to create immersive communications experiences that supported new program rollouts and enhanced employee engagement.

• Championed data-driven decision-making and consistent messaging to elevate institutional reputation and foster a unified internal culture.
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